Drake is stretching his FOMO short-film project into a wider music rollout. Over the weekend, the Toronto rapper released “Quebec” alongside standalone versions of multiple music videos that had originally appeared inside the larger visual project.
Hypebeast and Complex reported that the rollout includes individual visuals for songs such as “I’m Spent,” “Outside Tweaking,” “True Bestie,” “Cheetah Print,” “White Bone,” “Princess,” “Hoe Phase,” “New Bestie,” “Road Trips” and an extended version of “Classic.”
Visual-first release strategy
The unusual part of the rollout is where the music is living. As of September 21, several of the new pieces connected to FOMO were being circulated primarily through YouTube rather than through the standard Spotify-and-Apple-Music-first release sequence.
That approach turns the short film into a discovery hub: viewers first encounter the songs as pieces of a longer visual work and then receive individual clips that can circulate on their own.
“Quebec” has become the clearest standalone track from the latest batch, while the broader project continues to blur the line between album rollout, short film, music-video package and direct-to-fan content drop.
Amplifier Take: Drake’s rollout shows how major artists can increasingly treat video platforms as primary release environments rather than promotional afterthoughts. The music still matters, but the package is being designed for clips, visuals and repeated digital discovery from the start.
